Practical Applications | CBE International

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Practical Applications

Have you ever noticed how every day language is used to manipulate and shape rather than describe reality? Here is one example. I used to swim several mornings a week, and as I walked from the locker room to the swimming pool, I encountered a large candy machine along the way. It wasn’t enough to have to walk around this temptation in an effort to gain physical exercise. But, to make matters worse the candy machine was lit up with huge words that read “Nutritious Food.” Of course, the machine did not dispense food but candy, and it was far from nutritious! The language used to sell candy was deceptive and harmful. I once complained, but realized that my objection was less persuasive than the profit from candy sales. The stewardship we give words is a moral responsibili... Read more